live events

For NBC, big balloons mean a bigger budget. What Happened: The Macy's Thanksgiving Day Parade, known for its extravagant performances and cartoon character floats, is getting pricier. Since 1953, the peacock-branded network has aired the iconic turkey-day tradition. And, according to The Wall...

Podcasting and music streaming company Spotify Technology SA (NYSE: SPOT) is looking to enter live events as a new revenue stream and a way to monetize its customer data. What Happened: Spotify is exploring expansion into live events and ticketing, according to The Information. Spotify...