Michael Bernacchi

Halloween 2016 could be dominated by clowns and presidential candidates, although many Americans may find that group redundant. According to University of Detroit Mercy Marketing Professor Michael Bernacchi, costumes of clowns and the presidential candidates are likely flying off the shelves this...

Major League Baseball kicked off its 2016 season this week, and fans are hopeful this year will be a championship year for their favorite teams. But while fans are counting wins and losses, team owners are counting dollars and cents. The University of Detroit Mercy Marketing Professor Michael...