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Has McDonald's Become Irrelevant?
Friday, January 24, 2014 - 1:01pm | 596It’s tough for any business to survive if it isn’t relevant to its customers. According to McDonald’s (NYSE: MCD) CEO, Don Thompson, his company has that problem -– at least, to some extent. Thursday, during a call to analysts, Thompson said “We’ve lost some of our customer relevance.”...
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McDonald's Fights Slow Sales By Changing Dollar Menu Name
Tuesday, October 22, 2013 - 11:55am | 623After a year’s worth of disappointing sales, McDonald’s (NYSE: MCD) has decided to try a little slight of hand. The fast food giant’s Dollar Menu will now be called the “Dollar Menu and More.” As in, “not everything on the menu will cost a dollar.” Some...
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Sterne Agee Reiterates Buy on McDonald's Ahead of 'Mighty Wings' Launch
Tuesday, August 27, 2013 - 12:37pm | 116In a report published Tuesday, Sterne Agee analyst Lynne Collier reiterated a Buy rating and $107.00 price target on McDonald's Corporation (NYSE: MCD). In the report, Sterne Agee noted, “A restaurant industry news source is indicating that MCD will be rolling out Mighty Wings nationally as an LTO...
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Sterne Agee Reiterates Buy Rating, $101 PT on McDonald's Corporation
Monday, January 7, 2013 - 1:11pm | 105In a report published Monday, Sterne Agee Group reiterated its Buy rating and $101.00 price target on McDonald's Corporation (NYSE: MCD). Sterne Agee noted, “Recent channel checks indicate that MCD will be testing chicken wings (‘Mighty Wings') in a second major market (Chicago) beginning this...