Mike Rockwell

According to an insider, Apple Inc. (NASDAQ:AAPL) is making a foray into the $500 billion home services market by leveraging its AI capabilities and deep user data to power in-app bookings via Siri and other interfaces. What Happened: On Thursday, Alphasense, an expert network that connects...

Apple Inc. (NASDAQ:AAPL) has been facing mounting pressure from investors and competitors. On Thursday, CEO Tim Cook reportedly reshuffled its AI leadership to revive the struggling Siri assistant and catch up in the generative AI race. What Happened: Apple has moved Mike Rockwell — the executive...

Apple Inc. (NASDAQ:AAPL) intends to join forces with Japanese companies, including Canon, to bolster the development and popularity of its first-generation mixed-reality headset Vision Pro. What Happened: Pre-orders for the new mixed-reality headset started in Japan on Friday, with sales...

Apple Inc.’s (NASDAQ:AAPL) Vision Pro team has reportedly challenged Steve Jobs’ management approach. What Happened: In his latest “Power On” newsletter, Bloomberg columnist Mark Gurman highlighted the Apple Vision Pro team’...

Tech behemoth Apple Inc. (NASDAQ: AAPL) is unlikely to release the first product in its long-rumored augmented reality (AR) and virtual reality (VR) product lineup this year. What Happened: Apple is struggling in the development of the processing and battery features of its first AR/...