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Is Twitter Becoming A Shopping App?
Tuesday, July 1, 2014 - 12:09pm | 661Twitter (NYSE: TWTR) confirmed Monday that it would acquire mobile retargeting firm TapCommerce. Although the price was not announced officially, sources told Re/Code it would be in the neighborhood of $100 million. Retargeting involves getting consumers to reopen and begin using mobile...
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Sources Report Facebook Ready To Launch Mobile Ad Network
Monday, April 21, 2014 - 9:17am | 552Facebook (NASDAQ: FB) plans to open up a brand new revenue stream by launching its own mobile ad network, according to sources who spoke with Re/Code. The company, which has been under pressure to build an ad network for some time, planned to announce the venture at its “F8” developer...