Mountain Dew

One of the most popular carbonated soft drinks is getting entry into the fast-growing hard seltzer market thanks to a partnership between two beverage giants. What Happened: A partnership between Boston Beer Company Inc (NYSE: SAM) and PepsiCom, Inc. (NYSE: PEP) will produce the launch of HARD...

Just in time for the holiday cooking season, PepsiCo, Inc. (NASDAQ: PEP) is launching a Mountain Dew-themed cookbook to celebrate the iconic brand's 80th birthday. What Happened: Mountain Dew's first-ever cookbook titled "Big Bold Book of MTN Dew Recipes" will include recipes for...

A new generation? Pepsi (NYSE: PEP) stole the show with its 2018 Super Bowl commercials as its brands Doritos, Pepsi, and Mountain Dew each delighted viewers and generated massive amounts of positive chatter. The company’s brands captured three of the top four spots in LikeFolio consumer buzz...

Monster Beverage Corporation (NASDAQ: MNST) CEO Rodney Sacks didn't shy away from positioning his company's new carbonated soda line, Mutant, as a direct competitor to PepsiCo, Inc (NYSE: PEP)'s Mountain Dew, according to CLSA Americas Research. Analysts at CLSA detailed comments...

The media industry has been struggling through a period of intense change over the past few years as more and more people abandon traditional cable in favor of subscription services. On-demand programming has had a significant impact on marketing efforts as firms look for new ways to reach their...

Earlier this week, an image surfaced on Reddit of a sample station for a new flavor of PepsiCo, Inc..'s (NYSE: PEP) Mountain Dew: Doritos. Or, as show in the picture, “Dewitos.” A Mountain Dew spokesperson told TIME that the product is being tested at some colleges and...

Summer is here, and the U.S. stock market is heating up. Although the old adage on Wall Street is to "sell in May and go away," in 2014 that would have been a mistake, with the S&P 500 gaining around four percent since May 1. In fact, in recent days, both the S&P 500 and Dow...