Nationwide Mutual Insurance

With arguably one of the biggest nights for advertising over, brands that paid billions to air a commercial during the Super Bowl are raking in the data to see whether their ads were successful. While things like brand recognition and the desire to buy new products will take some time to account...

Preliminary data from Nielsen showed that 114.4 million people tuned in for this year’s Super Bowl game, the largest TV audience in history. The big game’s viewership far surpassed the audiences who tuned in for the 2014 Academy Awards, the Grammy Awards, and even the Winter...