Newtoy

In a research report published today, Piper Jaffray said Zynga Inc.'s (NASDAQ: ZNGA) new deal with OMGPOP has shed light on a complicated strategy. According to Piper Jaffray, “Yesterday Zynga announced the acquisition of OMGPOP, the maker of "Draw Something" (a.k.a. Draw). We estimate OMGPOP is...

Zynga Inc. today announced it has acquired Texas-based mobile game development company Newtoy, Inc.. The Newtoy headquarters in McKinney, Texas will become The Zynga With Friends Studio, a new game studio that leverages the popular franchise and builds new games for the Zynga network. Terms of...