nielsen

Streaming viewership for movies, shows, and sports hit a major milestone in May, surpassing the combined audience of broadcast and cable TV for the first time—a shift that underscores the medium's growing dominance. What Happened: Consumers are likely not surprised to hear that streaming is the...

President Donald Trump's address to a joint session of Congress on Tuesday night drew a large audience, but viewership numbers are significantly down from his previous presidential speeches. What Happened: On Tuesday, Trump spoke for over one hour and 40 minutes. Among the various topics he...

After a weaker content slate than normal for Netflix Inc (NASDAQ: NFLX), the streaming giant has an impressive lineup of original content coming in the second half of 2021 and highly anticipated show returns in 2022. The Netflix Analyst: Credit Suisse analyst Douglas Mitchelson upgrades shares of...

One of the most well-known comic book characters and highest-grossing box office movie franchises looks to be getting a new film. What Happened: "Captain America" could be returning to the big screen soon, with The Hollywood Reporter revealing that a fourth film is in the works. The...

Total alcohol sales growth for the third week of March accelerated from 28% to 55%, according to Grocery Dive. Beer By The Case  Consumers appear to be stockpiling alcohol ahead of an uncertain time when alcohol stores could be forced to close. Data compiled by Nielsen shows that tequila...

Super Bowl LIV was watched by just under 100 million viewers on the Fox television broadcast and slightly more than that when counting other platforms, according to Nielsen data. Viewership was up 2% over the number that watched last year. Adweek reported the Super Bowl likely brought in a record $...

Boston Beer Company Inc (NYSE: SAM) shares were moving higher Thursday after the company received an analyst upgrade on the strength of its red-hot hard seltzer, Truly. The Analyst Cowen analyst Vivien Azer upgraded Boston Beer Co. from Market Perform to Outperform and raised the price...

A bearish case for battery and portable lighting product maker company Energizer Holdings Inc (NYSE: ENR) can be made after recent Nielsen data pointed to a concerning outlook, according to JPMorgan. The Analyst Andrea Teixeira downgraded Energizer Holdings from Neutral to Underweight with a...

Hershey Co (NYSE: HSY) reported strong gross and operating margin expansion for the first quarter and raised its full-year margin guidance Thursday.  Margins were driven by higher-than-anticipated benefits from a decline in cocoa and dairy prices, as well as gains from SG&A efficiency...

Digital gamers spent more than $8 billion in February, with Electronic Arts Inc. (NASDAQ: EA) reaping much of the spending on console games. The number was also boosted by a jump in spending on mobile games. New data from Nielsen’s SuperData Research found that game spending growth across all...

After holding its viewership data cards close to its chest, Netflix (NASDAQ: NFLX) revealed some interesting numbers regarding some of its content. Romantic comedies were at the top of the Netflix best list for 2018, the company said in a December press release. The most-watched and...

While pundits have been sounding the 2-minute warning on big-time televised sports for a few years, the companies that feed our athletic addictions managed to keep the game going a bit longer this past year.  And as we head into a new year, there’s some optimism in the industry that...

Facebook Inc (NASDAQ: FB) is gaining a lot of momentum with its newly launched streaming service, Facebook Watch. A+E Networks' new short-form series "Bae or Bail" reached over 24 million viewers on the platform. Traditional networks are taking a liking to the new platform, and we will likely see...

Microsoft Corporation (NASDAQ: MSFT) has unveiled its newest video game console ahead of the Electronic Entertainment Expo Wednesday in Los Angeles. 'The World's Most Powerful Console' Dubbed “the world’s most powerful console,, the Xbox One X is the latest release from Microsoft, and...

The seventh major video game console from Japan's Nintendo Co., Ltd (ADR) (OTC: NTDOY), the Nintendo Switch, may not have made a mark in the minds of the general or gaming public, at least in the run up to its March 3 launch. Anemic Recognition The results of a survey published in Nielsen's...