Sensor Tower

A social media platform from former President Donald Trump was launched with a ton of hype and saw strong downloads initially. A new report shows interest could be waning, which could impact a SPAC. What Happened: Downloads of Truth Social have dropped by 93% since the first week the app was...

It's no secret that cryptocurrency ads dominated the commercial breaks during the 2022 Super Bowl. According to data from Sensor Tower, it looks like those expensive ad slots were worth the price. What To Know: Sensor Tower's store intelligence data showed that...

One of the most popular mobile games in the world announced it was launching an interesting marketing campaign that involved the world’s richest person. Due to fan backlash, the campaign was ended before it even started. What Happened: “Genshin Impact” created a Twitter Inc (...

One of the sectors to see massive growth during the COVID-19 pandemic was video games. The strong year-over-year increase in spending in the sector created optimism for many companies but also created some tough comparable sales. Strong second-quarter growth in the sector could show that the strong...

Subscription video on demand service Quibi could only convert less than 8% of the users who signed up for a 3-month free trial on its platform in early days of launch to paying customers, according to data from Sensor Tower, as reported by the Verge. What The Report Said About 910,000 people had...

Data from Sensor Tower points to Apple Inc. (NASDAQ: AAPL) growing its App Store net revenue by 39% year-over-year in May, and this trend bodes well for the stock, according to Morgan Stanley. The Apple Analyst Katy Huberty maintained an Overweight rating on Apple and lifted the price...

Social media has been one of the few segments of the economy that have benefited from the shelter-in-place environment. While ad budgets have dropped, social media engagement numbers have skyrocketed as American’s social interactions have been pushed online. TikTok may be the biggest winner...

"Pokémon GO" (Nintendo Co., Ltd (ADR) (OTC: NTDOY)-backed and Niantic developed)'s reign as the highest grossing app has officially ended, unofficially marking the peak of its popularity — at least for the time being. According to Sensor Tower, Pokémon Go held on to the top spot as the...

Nomura's Sensor Tower data for Apple Inc. (NASDAQ: AAPL)'s app store shows “very healthy growth in iOS downloads and revenue trends,” analysts Jeffrey Kvaal and Gregory McNiff said in a report issued Wednesday. While the ongoing quarter and the upcoming one might bring some...