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Quicken Loans Breaks Down What Goes Into A Perfect Ad
Wednesday, April 18, 2018 - 12:30pm | 1186Quicken Loans wants in on the "Avengers." “Who is the most confident?” Quicken Loans' Chief Marketing Officer Casey Hurbis asks, weighing the company's alignment with Iron Man or Captain America. He ultimately settles on “Captain America. All American — we...
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The Most Loved And Hated Super Bowl LII Commercials: Pepsi Steals The Show, Diet Coke Falls Flat
Monday, February 5, 2018 - 8:38am | 657A new generation? Pepsi (NYSE: PEP) stole the show with its 2018 Super Bowl commercials as its brands Doritos, Pepsi, and Mountain Dew each delighted viewers and generated massive amounts of positive chatter. The company’s brands captured three of the top four spots in LikeFolio consumer buzz...
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Tim Armstrong Talks Verizon-NFL Partnership, A 'Building Block' Of Broader Mobile Plans
Tuesday, January 9, 2018 - 6:34pm | 446Verizon Communications VZ)'s plan to livestream the upcoming NFL playoff games and Super Bowl could set the stage for future mobile content plans and partnerships. The Executive Tim Armstrong, CEO of the Verizon subsidiary Oath, spoke to CNBC’s Julia Boorstin ...