iPhone, Android Gamers In For Bonanza? Nintendo Seems To Have Big Mobile Plans

Nintendo Co (OTC: NTDOY) is reportedly making moves to fortify its mobile gaming ecosystem outside of consoles and will establish a new company soon.   

What Happened: Nintendo on Monday announced a joint venture with Japanese mobile gaming giant DeNa to "strengthen its business's digitization" and establish a new company called Nintendo Systems Co., Ltd, according to The Verge.  

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It has co-developed multiple Nintendo games for Apple Inc. (NASDAQ: AAPL) iOS and Alphabet Inc.'s (NASDAQ: GOOG) (NASDAQ: GOOGL) Android, including "Super Mario Run," "Mario Kart Tour," "Fire Emblem Heroes" and "Animal Crossing: Pocket Camp."

Why It's Important: Nintendo is a strong third leg in the duopoly established by Microsoft Corporation (NASDAQ: MSFT) and Sony Group Corp (NYSE: SONY) in gaming. It now wants to strengthen its reach outside consoles with a more substantial mobile push considering its Switch supply has been constrained due to chip shortages, reported Apple Insider.

Nintendo didn't explicitly reference mobile gaming plans, although its DeNA tie-up has boosted expectations. The two companies last launched a mobile game in 2019.

"Super Mario Run" and Niantic's "Pokemon Go" have been a roaring success.

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