Myspace Announces Mashup with Facebook

Today, Myspace announced Mashup with Facebook, a new feature that allows Myspace users to easily create a personalized stream of entertainment content. With a simple one-click set-up, the likes and interests of a user's Facebook profile are ported over to Myspace, enabling a user's stream to become immediately populated with the entertainment content they already love. Users also have the ability to program their own streams based on recommendations and trending topics bubbling up on Myspace, while also engaging with other fans that share the same interests and passions in music, celebrities, TV, and movies.

Mashup with Facebook is an opt-in feature that is quick and easy to set up. Users can visit Myspace.com and click on the Mashup with Facebook button to begin. In just a few simple steps, a basic Myspace profile is created and users can immediately begin building their personal profile based on information they've listed in their Facebook profile. Built into the feature are robust algorithms that help enable the discovery, expression, and connection to entertainment content for a user to customize their Myspace profile. Specifically:

• Facebook “likes” and “interests” are matched to relevant Myspace topic pages, profiles, video programming and other content in entertainment categories such as, music, celebrities, TV, and movies
• Tailored recommendations of new topic pages and profiles are surfaced in real-time to enable discovery of new entertainment experiences and greater customization
• Subscriptions to a broad array of entertainment programming, including originals, exclusives and content from around the Web are automatically enabled based on personal preferences and settings
• Passionate fans within the Myspace community are connected through “friending” and “following” features of Myspace topic pages and profiles 

Myspace, Inc is a division of News Corporation. (NASDAQ: NWS)