Netflix Already In Trouble as @Qwikster Gives Company a Bad Name

Remember when we thought Netflix was having a bad week? It's about to get worse.

Following the mind-boggling announcement that Netflix (NASDAQ: NFLX) will sever its DVD business and apply a new name, Qwikster, Gizmodo has come across one stumbling block the corporate execs surely missed.

On Twitter, @Qwikster is already taken. The man who owns the name, Jason Castillo, has not tweeted since August 16. But when he did, he cursed, complained, and bragged about his success in an iPhone game called Original Gangstaz. His Twitter icon is a Photoshopped image of Elmo (as in Tickle Me Elmo) smoking a joint.

While this might not sound like too much of an issue – after all, Netflix has no affiliation with Castillo whatsoever – there is one thing to remember: the service relies on social media, particularly Twitter, to promote its business. @Netflix currently has more than 109,000 followers. Something tells me that the company will not want its subscribers to see what @Qwikster has to say.

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