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Netflix CEO Reed Hastings 'Learned His Lesson' After First Price Hike
Thursday, April 24, 2014 - 12:12pm | 690Netflix (NASDAQ: NFLX) CEO Reed Hastings was in hot water when his company decided to increase its monthly service fee in 2011. Hastings also attempted to split his company in two by launching a new DVD service, Qwikster. After hearing what consumers thought of the idea, Netflix canceled those...
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No Day Is Leg Day: Netflix And The Qwikster Flop
Wednesday, March 19, 2014 - 12:02pm | 625Netflix (NASDAQ: NFLX) began in the early 2000s as the first DVD rent-by-mail service, and quickly became an entrepreneurial phenomenon. Having evolved over its first decade in business into both a streaming-video and DVD rental operation, the company announced in 2011 that it would be...
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Goldman Sachs Comments on Neftlix's Qwikster Retreat
Monday, October 10, 2011 - 10:14am | 126Goldman Sachs has published a research report on Netflix (NASDAQ: NFLX) after the company announced its retreating from its Qwikster offering. In the report, Goldman Sachs writes, "Netflix retreated from its plan to split physical DVDs from its streaming website into a website called Qwikster. On...
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Why Reed Hastings is No Steve Jobs
Monday, October 10, 2011 - 10:02am | 729This morning Netflix (NASDAQ: NFLX) announced that it would be abandoning its plan to split up DVDs and online streaming. Back in September, Netflix announced that its DVD-by-mail service would operate at Qwikster.com, with the online streaming staying at Netflix. Customers would have had two...
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Piper Jaffray Lowers PT on Netflix to $263, Comments on Ending of Qwikster
Monday, October 10, 2011 - 9:38am | 157Piper Jaffray has published a research report on Netflix (NASDAQ: NFLX) after the company announced that it has ended the Qwikster operation before it even began. In the report, Piper Jaffray writes, "Netflix announced that it will not be requiring DVD and streaming subs to manage two...
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Morgan Stanley Comments On Netflix's Qwikster Back-step
Monday, October 10, 2011 - 9:18am | 122Morgan Stanley has published a research report on Netflix (NASDAQ: NFLX) after the company back peddled on its decision to split its' services among two companies. In the report, Morgan Stanley writes, "By recanting its decision to create two semi-autonomous brands (one for DVD-by-mail and another...
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Netflix Cancels Qwikster DVD Plans as CEO Turns to Stand-up Comedy
Monday, October 10, 2011 - 9:03am | 547The video rental company has announced that it will no longer split its streaming and DVD services into two separate units. As a result, Qwikster.com has now become a redirect to the Netflix (NASDAQ: NFLX) website, effectively ending the @Qwikster controversy once and for all. But that's not the...
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Qwikster Isn't the First Company to Lose its Twitter Identity
Wednesday, September 21, 2011 - 12:20pm | 890But is @Qwikster still the king of comedy? This week, Netflix (NASDAQ: NFLX) got into a bit of trouble when it used a half-hearted apology to advertise its new DVD-by-mail service, Qwikster. But our initial feelings of anger were quickly replaced by unrelenting laughter when it was revealed that...
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Will @Qwikster Become the Next Charlie Sheen?
Tuesday, September 20, 2011 - 9:25am | 486Soon to be the star of his own sitcom, “Two and a Half Brain Cells.” He's been mocked. He's been laughed at. He's been told he'll make a mint. But one thing @Qwikster has not been told yet is that he could be the star of a CBS (NYSE: CBS) sitcom. He may not be #winning, but he sure is popular....
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Netflix Already In Trouble as @Qwikster Gives Company a Bad Name
Monday, September 19, 2011 - 12:48pm | 214Remember when we thought Netflix was having a bad week? It's about to get worse. Following the mind-boggling announcement that Netflix (NASDAQ: NFLX) will sever its DVD business and apply a new name, Qwikster, Gizmodo has come across one stumbling block the corporate execs surely missed. On...
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Netflix CEO Apologizes for Price Hike, But is it Too Little, Too Late?
Monday, September 19, 2011 - 9:05am | 924Netflix co-founder and CEO Reed Hastings just found the worst way to weather a storm: by apologizing to consumers just before announcing another mistake. To his credit, Hastings must be scrambling right now. After infuriating consumers with an unnecessary and arrogantly promoted price hike, the...