King Digital Shares Open Higher, But Now Falling Amid 'Candy Crush' Announcement

Alex Furno

October 20, 2014 11:17am Comments

King Digital Entertainment PLC (NYSE: KING) shares may offer upside in Monday’s session as the company announced its "Candy Crush Soda Saga" has launched worldwide on Facebook.

"Candy Crush Soda Saga" is the next iteration in the "Candy Crush" franchise.

Following the announcement, shares reached a high of $11.99 in the pre-market and were last trading at $11.54, down 2.2 percent.

King Digital is set to announce third quarter results on November 6.

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King Digital Shares Open Higher, But Now Falling Amid 'Candy Crush' Announcement

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