Skip to main content

Market Overview

Netflix Says It Takes People 3 Days After A Series Binge To Make New Show Commitment

Share:
Netflix Says It Takes People 3 Days After A Series Binge To Make New Show Commitment

Chances are after binging on "Breaking Bad" on Netflix, Inc. (NASDAQ: NFLX), viewers tuned in to watch "Pulp Fiction" or "The Do-Over," not another series.

According to Netflix's internal research, the trend of binging on a TV series and then following up with a movie is gaining momentum. Fifty-nine (59) percent of Netflix members take a pause of around three days before committing to a new show but fill that void with a moving to "keep the binge feeling alive."

"It's interesting that in this golden age of television, movies are consistently in demand on Netflix," said Ted Sarandos, chief content officer, Netflix. "What we've come to figure out is that movies are really an important part of people's viewing routines and complementary to the way they watch and enjoy TV."

Netflix knows its customers are hooked on its entertainment platform, and here are some of the other binging patterns Netflix observed:

  • After watching "House of Cards," some members opted for a similar theme of a ruthless leader and tuned in to "Beasts of No Nation."
  • "Gilmore Girls" fans revisited classics like "Dirty Dancing" and "Sixteen Candles" after binging on the recently released update to the sitcom.
  • "Orange Is the New Black" fans chose to watch "Spotlight," "The Big Short" and "The Do-Over."
  • Fans of "Narcos" followed up the show by also watching "Pulp Fiction" and "Beasts of No Nation."
 

Related Articles (NFLX)

View Comments and Join the Discussion!

Posted-In: Breaking Bad House of Cards Narcos NetflixNews Tech Media General Best of Benzinga

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
SPAC
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com