Coca-Cola Makes A Splash In India's Ready-To-Drink Tea Scene With 'Honest Tea'

This story was first published on the Benzinga India portal.

Coca-Cola India, a branch of the global beverage giant, Coca-Cola Company (NYSE: KO), is stepping into India's burgeoning ready-to-drink tea market with the introduction of "Honest Tea." The product is a creation of Honest, a subsidiary of the Coca-Cola Company.

According to a report by PTI, the organic green tea for 'Honest Tea' will be procured from Luxmi Tea Co Private Ltd’s Makaibari Tea Estate, based in Kolkata. This significant announcement was made during the seventh edition of the Bengal Global Business Summit (BGBS).

A Memorandum of Understanding (MoU) was inked between Coca-Cola India and Luxmi Tea Co Private Ltd, formalizing their partnership. A senior official from Coca-Cola India & Southwest Asia disclosed that the objective of this alliance is to provide consumers with a broader spectrum of beverage options.

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The brand new 'Honest Tea' will hit the shelves in two tantalizing flavors – Lemon-Tulsi and Mango, adding a refreshing twist to India's beloved tea tradition.

This news piece was generated by Benzinga Neuro and edited by Shomik Sen Bhattacharjee. Benzinga Neuro leverages the vast Benzinga Ecosystem, including native data, APIs, and more, to produce timely and comprehensive stories for you.

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