Apple's Upcoming Back To School Promotion Reportedly Features Gift Cards For Mac Buyers
Apple Inc. (NASDAQ:AAPL) could soon launch its annual Back to School promotion for university students in the U.S. and Canada, according to the ads that are making rounds on social media.
What Happened: On Instagram, Apple has been promoting its Macs to college and university students. The ad features a Back to School image with the text, “Buy Mac for university or college with education savings. Plus get a gift card for up to $200.”
MacRumors’ Joe Rossignol shared one screenshot on X, formerly Twitter, citing Bloomberg columnist Mark Gurman as the first person who spotted it. “$200 in the caption is CAD, which suggests it'll be $150 USD like usual,” noted Rossignol.
Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox.
Why It Matters: Clicking on the ad leads to Apple’s education website, where there is currently no mention of the back-to-school sale. However, in his latest weekly “Power On” newsletter, Gurman stated that the 2024 sale will not commence until later in the month, reported MacRumors.
Apple’s back-to-school sales typically offer students a free Apple gift card when purchasing a Mac or an iPad. Last year, U.S. students received up to $150 when purchasing a Mac and up to $100 when purchasing an iPad.
Check out more of Benzinga's Consumer Tech coverage by following this link.
Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Posted-In: Appleverse Back to School benzinga neuro Consumer Tech Stories That MatterNews Tech Media
