Nike Stock Sprints Higher After Hours As Retailer Returns To Amazon: Report
Nike Inc (NYSE:NKE) shares are trading higher in Wednesday’s after-hours session following a report that the company will sell on Amazon.com (NASDAQ:AMZN) for the first time in six years.
What Happened: According to a report from The Information, Amazon will start selling Nike products on its e-commerce platform for the first time since 2019.
The two companies previously worked together before Nike decided to stop selling on Amazon.com, opting to sell direct to customers through its own website. An Amazon spokesperson reportedly confirmed that Amazon will start selling Nike products again with supplies coming directly from Nike.
A separate report from Front Office Sports indicates that Nike also plans to raise prices on some of its products. The price increases will reportedly impact shoe and apparel products above $100.
How To Buy NKE Stock
By now, you're likely curious about how to participate in the market for Nike – be it to purchase shares, or even attempt to bet against the company.
Buying shares is typically done through a brokerage account. You can find a list of possible trading platforms here. Many will allow you to buy “fractional shares,” which allows you to own portions of stock without buying an entire share.
If you're looking to bet against a company, the process is more complex. You'll need access to an options trading platform, or a broker who will allow you to “go short” a share of stock by lending you the shares to sell. The process of shorting a stock can be found at this resource.
Otherwise, if your broker allows you to trade options, you can either buy a put option, or sell a call option at a strike price above where shares are currently trading – either way it allows you to profit off of the share price decline.
NKE Price Action: Nike shares are down about 20% year-to-date. The stock got a lift from the Amazon announcement, last up 2.39% in after-hours, trading at $61.40 at the time of publication, according to Benzinga Pro.
Read Next:
Photo: Shutterstock.
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Posted-In: atheletic e-commerce ecommerce fitnessNews Contracts Top Stories Movers
