Allyson Felix

Interactive fitness company Peloton Interactive (NASDAQ: PTON) has had a rough year, with shares down 90% and a new CEO working to turnaround the company that saw huge demand and interest during the COVID-19 pandemic. Could a new series featuring celebrities on Peloton products help with brand...

Gap Inc (NYSE: GPS) announced Wednesday its first ever multiyear sponsorship deal with an Olympic athlete, Allyson Felix. What Happened Felix is one of the most decorated track and field athletes in U.S. history and will join Gap's athletic apparel brand, Athleta, as its first-ever sponsored...

Under Armour Inc (NYSE: UA) has been making significant strides in its footwear business, but its next move could be the biggest one yet. With the recent news that Michael Phelps will be wearing 3D shoes in the Olympics, this little-known industry's exposure is about to explode. Phelps will...