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Burger King Says "Size Matters" – Unveils Bigger Big Mac Alternative
Tuesday, February 18, 2014 - 3:39pm | 556For Burger King (NYSE: BKW), imitation (with ever so slight variation) is flattery. McDonald’s (NYSE: MCD) signature Big Mac is the target. Burger King’s answer is, effectively, a bigger Big Mac. It’s not called that, of course. It’s called a bigger Big King. The exact size of the patties...