Cannabis Branding

At the last Benzinga Cannabis Capital Conference, industry experts discussed the rising demand for rare cannabinoids, which are lesser-known compounds found in the cannabis plant known for their unique therapeutic properties. Panelists Jerry Griffin VP of Sales & Marketing from BayMedica...

In a world where trends evolve faster than you can say "outdated," two industries have emerged as the epitome of adaptability: fast fashion and the cannabis industry. While seemingly worlds apart, they share common ground in their relentless pursuit of innovation and their ability to keep...

Investing In Germany's Cannabis Industry Germany's cannabis market is on the cusp of significant expansion, offering unique investment opportunities. But, how is Germany's cannabis market evolving, and what are the revenue sources and market access options for businesses? Where can...

As the Northeast U.S. cannabis market takes the lead in growth potential, questions arise on how the region can transform the industry playbook. Can collaboration between legacy operators and established companies pave the way for a thriving, profitable future? At the Benzinga...

Maryland stands as a shining example of a medical cannabis state transitioning smoothly into the recreational market. According to a financial report by Zuanic & Associates, (Z&A), this transition has been particularly beneficial for incumbent medical cannabis players, who have witnessed a...

In an exclusive interview with Benzinga, Carlos Pinto, chief commercial officer (CCO) of Leafly Holdings Inc. (NASDAQ: LFLY) discussed the strategic shift the cannabis marketplace and education platform has undergone. He also shared his perspective on the Department of Health...

Ever wondered how the fusion of cultural values and cannabis business models could amplify your financial gains? Curious about how cannabis culture's evolution could impact your investment portfolio? Chicago is gearing up to host the Benzinga Cannabis Capital Conference on September 27 and 28,...

Jan Verleur, co-founder of Verleur Group LLC (TVG), and Rohan Marley, the driving force behind Lion Order cannabis products, engaged in a comprehensive discussion with Benzinga on quality control, consumer experiences, and their unique secret shopping approach. They highlighted their...

Cannabis pre-rolls are emerging as a key driver of the growth of Canada’s recreational cannabis market. Which other cannabis products have seen significant growth in the second quarter of 2023? And, how do these trends provide valuable insights for industry players in Canada's...

Gummies have overtaken the flower market based on consumer data from the latest BDSA cannabis market report. To learn more, Benzinga spoke with Brendan Mitchel-Chesebro, a cannabis market analyst, about how branding opportunities and targeted marketing strategies employed by edible companies...

Zuanic & Associates' latest Key States equity report takes us "in the weeds" with state-level data, revealing crucial insights and trends that may impact the industry in the year ahead. Key Trends: State-Level Data Despite fundamentals taking a backseat to federal reform news flow...

As the cannabis industry continues to grow, both in terms of legalization and consumer interest, the dynamics of cannabis branding and consumption are undergoing fascinating transformations. From the rise of celebrity-backed marijuana brands to the influence of medium-frequency consumers, the...

Why does the cannabis industry need to embrace traditional retail practices? The answer lies in the potential benefits that can be reaped by adopting proven solutions from traditional retail marketing and supply chain management techniques. While the cannabis industry has its unique characteristics...

Cannabis marketers can learn from the wine industry to differentiate their products, educate consumers, foster trust and build strong brands. Shared Attributes And Strategies Wine and cannabis have similarities in cultivation expertise, regulations and consumer experience. Both require...

BDSA's Brendan Chesebro wields data to uncover the conflicts, tensions, and potential of the cannabis industry. Here he discusses changing consumer behavior and preferences; how 4/20 differs depending on the market; the importance of social consumption; and the seasonality of cannabis sales....