Cannabis Marketing

Green Wednesday,to be celebrated next week on November 27, has become the cannabis industry's answer to Black Friday. This annual shopping event, known for its surge in sales, offers a critical opportunity for retailers to optimize their shelves based on insights into consumer behavior. According...

Canopy Growth Corporation‘s (NASDAQ:CGC) strategy for capturing the U.S. cannabis market was the focal point of a recent fireside chat hosted by Zuanic & Associates. CEO David Klein and CFO Judy Hong provided insights into Canopy USA's (CUSA) growth strategy, financial projections and its...

Too busy paying rent to roll joints? For Millennials, pre-rolls are a $3 billion solution, claiming 44.6% of the market. Convenient and ready to go, these tidy joints have become a coping mechanism for a time-strapped generation. A white paper from Custom Cones USA and data firm Headset provides a...

As the industry consolidates scooping up smaller players, Garden Greens stands out with a fashion-to-weed approach and street-smart pricing. In a market marked by mergers, acquisitions and growing consolidation, Garden Greens is not following the typical playbook. While large operators focus on the...

Reddit's cannabis critics help brands spot emerging trends and identify top strains before they reach dispensaries. From the early days of internet forums to today's thriving Reddit communities, cannabis discussions have transformed, offering unprecedented visibility into consumer...

As cannabis gains traction in the U.S., women are breaking free from social stigma and traditional roles, embracing cannabis. A recent YouGov poll highlights how women are increasingly using cannabis to relax, improve their well-being and practice mindfulness. The data sheds light on key trends...

Cannabis brands looking to stand out in a competitive market need to focus on customer engagement, loyalty, and budtender partnerships, according to experts at the recent Benzinga Cannabis Capital Conference. Moderated by Laurie Parfitt, founder of LKP Impact Consulting, the panel "Good Reviews...

Ricardo Baca, a three-time Marketer of the Year and veteran journalist, is launching “The CPG Marketer,” a new YouTube series offering in-depth marketing insights from leading professionals in the consumer packaged goods industry. Presented by Grasslands, a Clio Award-winning consumer...

Canada's cannabis market is seeing a chilling stagnation, with 2024 showing nearly zero growth in consumer sales—a stark contrast to the double-digit gains of previous years. Amid this slowdown, certain products capture consumer interest, even as prices stabilize and competition intensifies. In his...

Cannabis consumption provides medicinal benefits, even when deemed recreational. Whether for pain, stress, anxiety or sleep, consumers' motivations often overlap across both categories. Recent research from New Frontier Data looks at how these motivations blur traditional distinctions between...

Nora Volkow, director of the National Institute on Drug Abuse (NIDA), has raised concerns over the cannabis industry’s marketing strategies, drawing parallels with tactics used by the alcohol and tobacco industries. In a blog post published last week, Volkow highlighted that older adults...

In an increasingly digital age, where each click and search reflects the pulse of worldwide concerns, Semrush (NYSE:SEMR)’s second Annual Global Issues Index emerges as a critical barometer for understanding societal priorities. In this year’s index, published Thursday, mental health...

As the cannabis industry becomes increasingly competitive, retailers need to leverage advanced tools to stay ahead in their regional markets. Here's how key digital marketing platforms can help cannabis retailers dominate their local landscape. SEO And Google Ads: Increase Visibility Search engine...

JP Donahue, the CMO of Deeproots, a digital agency focused on helping cannabis retailers increase market share, began his journey in the cannabis industry with deep roots in cultivation under California’s Prop 215.  Transitioning from a career in screenwriting and law, Donahue’s...

While most cannabis beverages currently on the market offer lower THC content, typically in 5mg or 10mg doses, the demand for more potent options could carve out a lucrative segment. Brendan Mitchel-Chesebro, senior analyst at BDSA, noted that while beverages generally have a lower retail price...