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'Innovation Starts At The Farm': How Cannabis Brands Balance Quality With Consumer Demand
Thursday, November 21, 2024 - 12:42pm | 492At the Cannabis Market Spotlight: California event in Anaheim, Lisa Weser, founder and CEO of Trailblaze, addressed a core debate within the cannabis industry: balancing consumer-driven product trends with a commitment to quality production. Weser, alongside other industry professionals, shared...
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'Culture Is Not Something You Can Buy': Why Genuine Engagement Matters In Cannabis
Wednesday, November 20, 2024 - 5:00pm | 404At the recent Cannabis Market Spotlight: California event in Anaheim, Chelsea Kossower, Puffco's vice president of global expansion, emphasized the need for authenticity in the cannabis industry. Speaking to a crowd of industry peers and enthusiasts, Kossower addressed how brands can best connect...
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Tech Tips To Master Cannabis Retail: Expert Advice From Benzinga's California Market Spotlight
Thursday, March 7, 2024 - 11:25am | 602At the highly successful Benzinga California Cannabis Market Spotlight conference held in Los Angeles on February 22, Matt Shterenberg, co-founder of Deeproots Partners, shared his vision on optimizing cannabis retail through technology, emphasizing a principle that seems simple yet is...
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Old Pal's Jason Osni: From Legal Eagle To Cannabis Connoisseur
Thursday, January 18, 2024 - 11:10am | 364In a small dispensary on Venice Beach, Jason Osni, co-founder and CEO of Old Pal, spotted something missing from the shop: branded cannabis products. This realization sparked his shift from a legal career to the forefront of the cannabis scene with the launch of Old Pal. Osni recalls, “I...