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Feeding The Crowd: Bowl Sponsors And The Search For College Football Fans' Attention
Thursday, December 29, 2016 - 4:25pm | 1004On New Year’s Eve, college football fans will tune into the Chick-Fil-A Peach Bowl and PlayStation Fiesta Bowl to follow the trajectory of this year’s national champion. A tone of uncertainty mutes the muddied gridiron as both the 2016 and 2015 champions return to reclaim the title. But...