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Analysts: Athletic Brands Aren't Making Enough Products For Women
Wednesday, July 24, 2019 - 9:15am | 1070One of the most noticeable shifts in women's fashion has been the embrace of athleisure and sneakers. Still, many analysts believe the industry has significantly underperformed in serving the female athlete — and that the category could serve as a catalyst moving forward. While female...
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'Rebranding Reebok': Experts Weigh In On Shaq's Interest In Footwear Nameplate
Sunday, June 30, 2019 - 10:16am | 757Shaquille O’Neal buying Reebok from Adidas AG (OTC: ADDYY)? It could be just what the struggling footwear brand needs to reinvigorate itself. The NBA Hall of Famer recently told CNBC he would “love to buy Reebok," the first brand to endorse him during his playing days....
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How Champion's Retro Resurgence Is Driving Hanesbrands
Tuesday, April 23, 2019 - 5:07pm | 678Hanesbrands Inc. (NYSE: HBI) has had a remarkable 2019 so far, with shares up over 49 percent year-to-date. The resurgence of the company's Champion brand has certainly played a pivotal role. Champion recently celebrated its 100-year anniversary and has recently harnessed its legacy heritage to...
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Adidas Signs Beyoncé, Will Relaunch Ivy Park Line, Create Signature Shoe, Apparel
Thursday, April 4, 2019 - 1:46pm | 391Adidas AG (ADR) (OTC: ADDYY) has added another music superstar to its roster. The German brand announced Thursday that Beyoncé and Adidas are launching a multilayered partnership that makes the music icon a creative partner for the company. "This is the partnership of a lifetime...
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As Nike Rebounds, So Does Foot Locker, Says Bullish Jefferies
Friday, January 25, 2019 - 3:14pm | 468With the fourth quarter almost in the books, Jefferies sees several encouraging signs from Foot Locker, Inc. (NASDAQ: FL). The Analyst Jefferies analyst Janine Stichter maintains a Buy rating and raises her price target from $62 to $67. The Thesis Foot Locker’s business continues to...
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Burberry Moves For A Comeback Amid A Renaissance In Luxury Brands
Saturday, August 18, 2018 - 9:18am | 667Burberry Group plc (OTC: BURBY), the iconic British fashion brand has largely been left out of the luxury fashion renaissance in the U.S. Notably, it has been Generation Z’s appetite for luxury goods that drove competitors LVMH Moet Hennessy Louis Vuitton SA (OTC: LVMUY) and Gucci owner...
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Footwear Sector Could Be Headed For Ugly Back-To-School Season
Tuesday, August 7, 2018 - 9:08am | 902Back-to-school season could be an ugly one, according to an industry expert. Many smaller activewear brands like Reebok, Fila and Puma have been performing, but for the industry to do well as a whole, NPD Group's Matt Powell said big brands need to be showing growth. “We...
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Nostalgia For 1990s Fashion A Boon For Smaller Sneaker Brands
Wednesday, July 25, 2018 - 8:50am | 517Retro apparel and footwear trends continue to be a source of strength for large apparel brands, but the market's appetite for vintage styles has also given rise to several nostalgia brands that were once nearly forgotten. Brands like Iconix Brand Group Inc (NASDAQ: ICON)-owned Pony, K-Swiss...
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Micro-Influencers: A Growing Component Of Apparel Brand Strategy
Monday, July 9, 2018 - 4:36pm | 818Celebrity endorsements aren't what they used to be. The reliance of athletic brands on signing the biggest stars in their respective sports in hopes that they will in turn help push product has become a broken marketing model. Just ask Nike Inc (NYSE: NKE), which has arguably the greatest...
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How Changing Trends Resurrected FILA As A Fashion Brand
Friday, November 24, 2017 - 11:35am | 969FILA, a mid-market footwear and apparel company that some had left for dead, has shifted its image to an on-trend fashion brand. Similar to how adidas AG (ADR) (OTC: ADDYY) engineered a turnaround three years ago, positioning the brand at the intersection of sport and fashion, FILA is also...
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Stocks Close Lower On Economic Concerns In Europe
Thursday, July 10, 2014 - 4:38pm | 2145U.S. markets followed European equities and sold off after Portugal's second largest bank Banco Espirito Santo missed a debt payment, renewing concerns over the health of the Portuguese and European economy. Despite a comeback from hefty losses, major indices still finished the day in...