Fila

One of the most noticeable shifts in women's fashion has been the embrace of athleisure and sneakers. Still, many analysts believe the industry has significantly underperformed in serving the female athlete — and that the category could serve as a catalyst moving forward. While female...

Shaquille O’Neal buying Reebok from Adidas AG (OTC: ADDYY)? It could be just what the struggling footwear brand needs to reinvigorate itself. The NBA Hall of Famer recently told CNBC he would “love to buy Reebok," the first brand to endorse him during his playing days....

Hanesbrands Inc. (NYSE: HBI) has had a remarkable 2019 so far, with shares up over 49 percent year-to-date. The resurgence of the company's Champion brand has certainly played a pivotal role. Champion recently celebrated its 100-year anniversary and has recently harnessed its legacy heritage to...

Adidas AG (ADR) (OTC: ADDYY) has added another music superstar to its roster. The German brand announced Thursday that Beyoncé and Adidas are launching a multilayered partnership that makes the music icon a creative partner for the company. "This is the partnership of a lifetime...

With the fourth quarter almost in the books, Jefferies sees several encouraging signs from Foot Locker, Inc. (NASDAQ: FL). The Analyst  Jefferies analyst Janine Stichter maintains a Buy rating and raises her price target from $62 to $67. The Thesis Foot Locker’s business continues to...

Burberry Group plc (OTC: BURBY), the iconic British fashion brand has largely been left out of the luxury fashion renaissance in the U.S. Notably, it has been Generation Z’s appetite for luxury goods that drove competitors LVMH Moet Hennessy Louis Vuitton SA (OTC: LVMUY) and Gucci owner...

Back-to-school season could be an ugly one, according to an industry expert. Many smaller activewear brands like Reebok, Fila and Puma have been performing, but for the industry to do well as a whole, NPD Group's Matt Powell said big brands need to be showing growth. “We...

Retro apparel and footwear trends continue to be a source of strength for large apparel brands, but the market's appetite for vintage styles has also given rise to several nostalgia brands that were once nearly forgotten. Brands like Iconix Brand Group Inc (NASDAQ: ICON)-owned Pony, K-Swiss...

Celebrity endorsements aren't what they used to be. The reliance of athletic brands on signing the biggest stars in their respective sports in hopes that they will in turn help push product has become a broken marketing model. Just ask Nike Inc (NYSE: NKE), which has arguably the greatest...

FILA, a mid-market footwear and apparel company that some had left for dead, has shifted its image to an on-trend fashion brand. Similar to how adidas AG (ADR) (OTC: ADDYY) engineered a turnaround three years ago, positioning the brand at the intersection of sport and fashion, FILA is also...

U.S. markets followed European equities and sold off after Portugal's second largest bank Banco Espirito Santo missed a debt payment, renewing concerns over the health of the Portuguese and European economy. Despite a comeback from hefty losses, major indices still finished the day in...