digital advertising

Citi has flagged S4 Capital (OTC:SCPPF) as a high-risk yet potentially rewarding investment opportunity. What Happened: Despite the recent challenges faced by S4 Capital, a UK-based digital advertising and marketing services company, Citi analysts believe that the stock could witness a significant...

Here is what analysts are saying about digital advertising company PubMatic Inc. (NASDAQ: PUBM), which just reported second-quarter financial results, and beat consensus earnings per share and revenue estimates. The PUBM Analysts RBC Capital analyst Matthew Swanson has an Outperform rating and a...

Lyft Inc. (NASDAQ: LYFT) is expanding its advertising services. The San Francisco-based car service company launched Lyft Media and is currently testing the service in Los Angeles, according to the Wall Street Journal. Lyft expects it to reach 25% of all rides by year-end in three other cities....

Although AdTheorent Holding Company Inc (NASDAQ: ADTH) is a smaller player in the competitive digital advertising space, there is long-term opportunity as its target addressable market is expected to grow more than 20% for the next several years, according to BofA Securities. The AdTheorent Holding...

Potential short squeeze plays gained steam in 2021 with new retail traders looking for the next huge move. A short squeeze can occur when a heavily shorted stock rises in value instead of falling. Short sellers could be looking to close out their position and can face a loss if they have to...

Amazon.com Inc’s (NASDAQ: AMZN) advertising business grew the most in two-and-a-half years in the second quarter amid stiff competition, outpacing the growth of key tech rivals Alphabet Inc (NASDAQ: GOOGL) (NASDAQ: GOOG)  and Facebook Inc (NASDAQ: FB). What Happened: The e-commerce giant...

A leading omnichannel customer acquisition platform announced a SPAC deal Tuesday with a well-known SPAC sponsor. The SPAC Deal: System1 announced a SPAC merger with Trebia Acquisition Corp (NYSE: TREB). The SPAC is one of several launched by Bill Foley, who will join the board of directors upon...

The Trade Desk Inc (NASDAQ: TTD) is being touted as the emerging rival to Alphabet Inc’s (NASDAQ: GOOG) (NASDAQ: GOOGL) Google in the digital-advertising technology arena considering the former’s current momentum, the Wall Street Journal reports....

Adam Cohen, director of economic policy at Alphabet Inc (NASDAQ: GOOGL) (NASDAQ: GOOG) subsidiary Google defended the company’s ad-sharing agreement with Facebook Inc (NASDAQ: FB) in a blog post over the weekend after detailed revelations related to an antitrust lawsuit filed in December by...

Amazon.com, Inc (NASDAQ: AMZN) is on course for $100 billion in quarterly revenue as the pandemic has led to an online shopping surge, the Financial Times reports. As shoppers have flocked online, Amazon has also seen a boost in advertising revenue. According to FactSet, the e-tailer is...

The highly anticipated debuts of Airbnb and DoorDash are among the seven IPOs markets could see this coming week. Airbnb: Vacation rental company Airbnb is scheduled to go public on Thursday, Dec. 10 under the Nasdaq ticker symbol ABNB. The company plans to sell 51.9 million shares at a price...

Facebook Inc (NASDAQ: FB), Twitter Inc (NYSE: TWTR), and Alphabet Inc’s (NASDAQ: GOOG) (NASDAQ: GOOGL) online video platform Youtube have reconciled with big advertisers over harmful content, according to a Financial Times report.  In a bid to manage a fallout with advertisers...

Facebook, Inc. (NASDAQ: FB) could see headwinds in its business as travel, retail, consumer goods and entertainment companies slow down their online advertising spending, according to Needham's Laura Martin. What Happened The coronavirus is already impacting Facebook's business, most...

Pinterest Inc (NYSE: PINS) stands out against its social media peers, which makes it well positioned to win ad market share. The Analyst Wedbush's Ygal Arounian initiated coverage of Pinterest with an Outperform rating and $33 12-month price target. The Thesis Pinterest stands out against its...