Evan Nison

Cautiously optimistic is one way to look at former President Donald Trump’s electoral win among cannabis industry leaders, some of whom say they are balancing hope for reforms with concerns over regulatory clarity and state autonomy. As the industry awaits Trump's direction on cannabis...

NisonCo, America's oldest cannabis-focused PR, SEO and marketing firm, celebrates 10 years of successful operation by pivoting to fulfill the needs of clients in specialty industries, most notably hemp, cannabis and psychedelics. “It’s been incredible to see this organization grow...

By Evan Nison, NisonCo PR. We’ve worked with more than 125 cannabis businesses on PR since 2013; here are some of the lessons emerging psychedelic companies can learn from them. There are many parallels between the emerging medicinal psychedelics industry and that of medical cannabis. Both...

The best way to evaluate if a cannabis business is socially responsible is to start with management's "mission and purpose." That's according to Will Muecke, a partner at cannabis-focused private equity firm Artemis Growth Partners. Muecke discussed the topic Thursday as part...

This article by Cynthia Salarizadeh was originally published on Green Market Report, and shared exclusively with Benzinga Cannabis. As journalists, brand owners and industry professionals, daily we must interact and engage with communication specialists to accomplish a myriad of goals. Like...

The cannabis industry witnessed the debut last month of AxisWire, a company conceived to offer a one-stop-shop for cannabis industry entrepreneurs looking to expose and grow their brands and journalists seeking the latest industry news. Think of a PRNewswire-style site created exclusively for the...