Generation X

A few generations ago, if you were in your 50s, you were likely on the downhill slide to retirement, with most big financial decisions in the rearview mirror. But Americans are living and working longer, and a 50-something may have nearly half a life ahead. Fifty-somethings are likely in their peak...

Full disclosure: The writer of this piece is a Gen X'er and has previously questioned why some companies in certain industries continue ignoring this generation and its economic might. So, with that out of the way, recent data from TD Ameritrade Holding Corp. (NASDAQ: AMTD) suggest Gen X is...

Take it from a curmudgeonly member of Generation X, we're unloved. Well, maybe not “unloved,” but we of the Family Ties, Miami Vice, glam rock, grunge and East Coast/West Coast hsip hop generation are pretty much ignored by the financial services community. Here's two cents (and...

It’s no secret that Sears (NASDAQ: SHLD) is struggling. Sears, as well as its subsidiary Kmart, finds itself in a precarious situation that is fairly simple to understand: few people want to shop at its stores. Consider three big segments of consumers: Baby Boomers (76 million people born...

While there are no concrete dates of birth that allow one to be considered a member of Generation X, it is generally accepted those born starting in the early 1960s through the early 1980s are "Gen X-ers." Millennials, or members of Generation Y, are said to have been born in the late 1970s or...