Cogent Reports

Full disclosure: The writer of this piece is a Gen X'er and has previously questioned why some companies in certain industries continue ignoring this generation and its economic might. So, with that out of the way, recent data from TD Ameritrade Holding Corp. (NASDAQ: AMTD) suggest Gen X is...

Various demographics are driving the growth of the U.S. exchange-traded funds industry, but issuers of such products seem particularly enamored by Baby Boomers and Millennials. Fortunately for ETF issuers, Millennials are embracing ETFs in significant fashion. As Benzinga reported in September,...

CNBC is the first network to op-out of Nielsen ratings, according to the Wall Street Journal. CNBC is switching to Cogent Reports to measure its ratings because Nielsen is failing to track “out of home” viewing locations such as offices. According to the report, Nielsen “has...