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Why Apple Is In For A 'Tough' 2016
Wednesday, December 30, 2015 - 4:45pm | 307Jay Yarow, executive editor of Business Insider, sees things as not "looking great" for Apple Inc. (NASDAQ: AAPL) in the near term. According to Yarrow, iPhone sales could go negative for the first time in history. "iPad sales are shrinking, and show no sign of improving. The...
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General Electric's New Marketing Strategy? Live TV Only
Friday, December 4, 2015 - 10:28am | 408General Electric Company (NYSE: GE) recently made a big announcement: The company will only invest in TV advertisements for live television, and not in prime-time slots. Linda Boff, GE’s chief marketing officer, made this decision, as the company looks for higher “engagement”...
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Top Financial Tweets From January 16, 2014
Thursday, January 16, 2014 - 10:09am | 440The wealth of information and opinions spread on Twitter has grown each and every year since its inception in 2006. Benzinga will try to collect some of the notable tweets from the business, media and financial markets as days go by. Some may be newsworthy, some may be humorous - all help shape...