Linda Boff

General Electric Company (NYSE: GE) disclosed three appointments effective May 1. According to the company, it now has 190 officers globally, who each lead large revenue-generating businesses or are in critical technology/functional roles. General Electric said that Linda Boff, who joined GE in...

General Electric Company (NYSE: GE) recently made a big announcement: The company will only invest in TV advertisements for live television, and not in prime-time slots. Linda Boff, GE’s chief marketing officer, made this decision, as the company looks for higher “engagement”...