Joel Lunenfeld

NorCal, a vertically integrated cannabis company focused on the California market, announced the release of a new corporate brand campaign Oct.16 that spans print, digital and outdoor media. The campaign has  multiple angles, jumping from educational content to hard branding, and...

Hall of Flowers has become one of the leading events in the cannabis industry, known for the amount of brand debuts that take place there. On Monday, Benzinga broke the news about Pluto launching at the California gathering. On Tuesday, we've learned about NorCal Cannabis launching six new...

Cannabis companies continue to rake in revenue. This comes with little to no advertising channel on social media platforms such as Twitter (NYSE: TWTR), Facebook (NASDAQ: FB) or Instagram. The same applies to Google (NASDAQ: GOOGL) (NASDAQ: GOOG) ads. Facebook prohibits cannabis ads under its...

This was a big week for cannabis on the policy front, as lawmakers introduced the Secure and Fair Enforcement (SAFE) Banking Act of 2019 I Congress, seeking to address the industry’s banking woes. Reps. Tulsi Gabbard and Don Young introduced another bipartisan bill that seeks to remove...

The mass migration of executives from established industries into the cannabis industry continues. Last week, Donald Stewart left an executive director position at Morgan Stanley (NYSE: MS) to join Vinzan International Inc., a Toronto-based cannabis trading company. On Monday, Tim Leslie, a former...