Live Shopping

Zara plans to introduce its successful Chinese live shopping model to the U.K., Europe, and the U.S. This expansion aims to boost sales and enhance customer engagement. What Happened: Zara, a fast-fashion brand owned by Inditex, will introduce live shopping shows in the U.K., Europe, and the U.S....

By Hiral Rana Dholakiya The eCommerce industry has witnessed unprecedented growth in the past few years.  And, guess what?  It isn’t going to slow down anytime soon.  Studies show that eCommerce sales are expected to rise by 16.8% in 2022, to $4.921 trillion.  It...