mobile advertising

Here is what analysts are saying about digital advertising company PubMatic Inc. (NASDAQ: PUBM), which just reported second-quarter financial results, and beat consensus earnings per share and revenue estimates. The PUBM Analysts RBC Capital analyst Matthew Swanson has an Outperform rating and a...

AdTheorent, a mobile ad firm, has uncovered some interesting traits among Android and iOS users across its network. The company found that Android users were 17 percent more likely to click on ads than their Apple (NASDAQ: AAPL) counterparts. That data only applies to devices that are...

With more than 50 percent of the U.S. population expected to own smartphones by the end of 2014, advertisers are clamoring to figure out how to get their message onto consumers’ smart devices. Lately, Bluetooth has taken over conversation as Apple has made a very public push with its iBeacon...

Spending for the first half of 2013 on mobile advertising totaled $3 billion. It was $1.2 billion a year ago, according to the Interactive Advertising Bureau. This represents growth of 145 percent and was a significant contributor to the historic $20.1 billion brought in by Internet advertisers...