N6A

By Matt Rizzetta We’ve been fortunate to have had a front-row seat to witness the emergence of the legal cannabis industry in the media over the past several years. Back in 2015, we started to get approached by emerging cannabis brands that were looking to destigmatize the perception around...

It's not unusual to hear people say public relations firms have no real purpose. “They charge me to get me press coverage, which is ultimately free,” a mid-cap CEO told Benzinga in a recent event in New York. He had a point. The thing is, his understanding of what PR firms do was...