Niche

Twitter Inc (NYSE: TWTR) announced Thursday the discontinuation of Vine. While the company said it’d be keeping the six-second video site online, allowing people to still view or download vines, the end of the app means the end of new Vine content. And so ends Twitter's foray into...

Social media has significantly changed the way that companies are trying to get the public’s attention. Word-of-mouth has always been the most powerful way for brands to attract new customers and strengthen brand loyalty. The advent of social media websites has created a new opportunity...