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76ers Break Into NBA's Ad Space, Potential Profits Enormous
Monday, May 16, 2016 - 4:53pm | 354The Philadelphia 76ers are the first NBA team to act on the league's recent approval of jersey sponsorships as part of a three-year pilot program. StubHub CEO Scott Cutler said "This is a strategic beachhead property for us… We want to be more a part of the emotional experience...