Programmatic Advertising

An advertising company that uses machine learning announced a SPAC merger to go public Tuesday morning. The SPAC Deal: AdTheorent announced it will go public with MCAP Acquisition Corporation (NASDAQ: MACQ). The deal values the company at an enterprise value of $775 million. An oversubscribed PIPE...

Some investors have heard of "programmatic advertising" as the future of the television advertising business, but many don't know what the term means and how it could change the world of advertising. Here's a breakdown of what programmatic ads are and how they work. What Is...