tv ads

Smart and Safe Florida, the group behind Florida's ballot measure to legalize marijuana for recreational use, is hitting the TV screens and airwaves across the Sunshine State with four campaign ads to get its views across. "A smart and safe Florida means a regulated marijuana market where...

On Nov. 7, Ohioans will vote on two ballot initiatives. As is the case with almost all statewide issues, aptly noted Ohio Attorney General Dave Yost, the initiatives involve controversial topics that have ardent supporters as well as fervent critics: reproductive rights/abortion and...

For the first time ever, Macquarie is recommending Viacom, Inc. (NASDAQ: VIAB) and said the telecom is making the right investments in data and technology. The Analyst Analyst Tim Nollen upgraded Viacom from Neutral to Outperform with a price target lifted from $34 to $37. The Thesis The...

Should Roku Inc (NASDAQ: ROKU) be concerned with reports Amazon.com, Inc. (NASDAQ: AMZN)'s Internet Movie Database subsidiary may launch a rival streaming service? KeyBanc Capital Markets has a theory.  The Analyst KeyBanc Capital Markets' Evan Wingren maintained an Overweight...

Analysts at RBC Capital Markets don't see a bullish scenario for Roku Inc (NASDAQ: ROKU) as the stock is reasonably valued in the near term after a 60-percent gain since its IPO pricing. The firm's Mark Mahaney initiated coverage of Roku's stock with a Sector Perform rating and $26 price target....

Despite growing pressures from the Internet, TV advertising revenue has bounced back in the past nine months. According to Morgan Stanley analyst Benjamin Swinburne, investors should feel better about the near-term stability of TV advertising. “The dual threat of a fraying TV bundle and...

Some investors have heard of "programmatic advertising" as the future of the television advertising business, but many don't know what the term means and how it could change the world of advertising. Here's a breakdown of what programmatic ads are and how they work. What Is...