Trade Desk's Strong Platform Appreciated By This Analyst

Trade Desk Inc (NASDAQ: TTD) is a provider of a cloud-based platform for managing digital ad campaigns that boasts a "unique" SaaS asset that positions the company well for future share gains, according to Oppenheimer.

The Analyst

Oppenheimer's Brian Schwartz initiated coverage of Trade Desk with an Outperform rating and $66 price target.

The Thesis

Trade Desk's platform offers multiple advantages that better positions customers to generate an attractive return on investment as the platform offers a real-time ability to measure and optimize ad spend, Schwartz said in a note. Other compelling features include a self-service omni-channel demand side platform, a private marketplace and advanced targeting and analytics capabilities.

Trade Desk's advantages should help the company achieve an above-SaaS industry average growth trajectory as it can grow its revenue at a 26 percent compounded annual growth rate to 2020 at $616 million versus the industry average of 21 percent.

Bottom line Trade Desk's platform should be viewed as a "unique SaaS asset" being run by a management team that is "viewed as visionary" in the programmatic advertising market, the analyst said.

Price Action

Shares of Trade Desk were trading higher by 2.6 percent late Thursday afternoon.

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