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EXCLUSIVE: Budtenders, Loyalty, Reviews — Experts Reveal What Really Drives Cannabis Sales
Thursday, October 31, 2024 - 9:18am | 926Cannabis brands looking to stand out in a competitive market need to focus on customer engagement, loyalty, and budtender partnerships, according to experts at the recent Benzinga Cannabis Capital Conference. Moderated by Laurie Parfitt, founder of LKP Impact Consulting, the panel "Good Reviews...
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Meet The Most Influential People In Cannabis
Thursday, February 10, 2022 - 2:47pm | 677Bethany Gomez, Managing Director at Brightfield Group Spoiler alert: it's not the CEOs with multi-million-dollar salaries. The hidden forces that are driving the success or failure of the cannabis giants are actually minimum wage employees. In the world of legal cannabis, most...
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Wine Vs. Cannabis: How Social Inequity Differs In Both Industries
Tuesday, February 1, 2022 - 6:17pm | 830This article was originally published on The Fresh Toast and appears here with permission. The high barrier of entry into the wine world is one of the biggest reasons for the lack of diversity within the industry. Being a budtender or managing a dispensary doesn’t require as much training....
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Are Weed Drinks Actually Good Alcohol Replacements?
Sunday, January 23, 2022 - 12:33pm | 1340This article by Lorena Cupcake was originally published on Weedmaps and appears here with permission. Lorena Cupcake, voted “best budtender in Chicago," has answered hundreds of questions from cannabis shoppers and patients during their time as a budtender. And now they're turning...
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Ask A Budtender: Why Is Weed Packaging So Extra?
Wednesday, January 5, 2022 - 2:47pm | 1196This article was originally published on WeedMaps and appears here with permission. Lorena Cupcake, voted “best budtender in Chicago,” has answered hundreds of questions from cannabis shoppers and patients during their time as a budtender. And now they're turning that experience...
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SpringBig Buys BudTender, Boosts Clientele To About 2K Retail Partners
Tuesday, February 2, 2021 - 1:16pm | 332Springbig, a provider of CRM software for cannabis dispensaries and brands, has acquired BudTender. Terms of the deal are undisclosed. BudTender brings more than 200 clients to Springbig's customer base, boosting its list of retail partners to more than 1,900. In addition, cannabis...