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Popeyes Marketing Exec: Sandwich Success 'Involved Zero TV Advertising'
Monday, December 2, 2019 - 2:25pm | 422Popeyes expanded into the chicken sandwich category in August and saw tremendous success without even advertising its new product on TV. Popeyes had a TV commercial ready to launch to promote its sandwich but its parent company Restaurant Brands International Inc (NYSE: QSR) scrapped its plans in...