Gary Allen

Gone are the days when cannabis was shrouded in secrecy and whispered about behind closed doors. Currently, marijuana users comprise a significant and influential segment of the market, marking a remarkable shift in societal perception and acceptance of this plant. "With 42% of U.S....

New Frontier Data, a provider of cannabis data and business intelligence, has announced its support of the Cannabis Marketing Association’s (CMA) fourth annual Cannabis Marketing Summit, June 21-23, 2023 in Denver, CO. "A Bronze Sponsor in 2022, New Frontier Data became the exclusive...

New Frontier Data and Treez, announced a new partnership providing Treez POS customers enhanced data insights for new customer acquisition through the addition of New Frontier Data's tools, including Equio, Retail Suite and NXTeck product lines. “Partnering with New Frontier Data provides...

New Frontier Data and Hearst announced a new partnership to offer an all-in-one marketing and customer acquisition solution for the cannabis industry. The collaboration combines Hearst's extensive online and offline publishing capabilities with NXTeck's precise cannabis audience targeting....

Gone are the days when cannabis was considered a taboo subject in U.S. society, well almost. The perception of cannabis has drastically changed in recent years, as revealed by a new study titled "Cannabis Consumers in America 2023: Part 1" by New Frontier Data. "Cannabis consumers...

The ideal way to identify how and why consumers buy cannabis is through market research, several marketing experts said during a panel discussion hosted by Progress Partners EIR Director Jessica Straw at the 2023 Benzinga Cannabis Capital Conference in Miami. Trulieve Cannabis Corp.'s (CSE:...

New Frontier Data released Cannabis Capital: 2023 Industry Market Report. The report, sponsored by Viridian Capital Partners, and based on capital markets data from the Viridian Cannabis Deal Tracker, details aggregate top-line investment activity in the legal cannabis sector and its ancillary...

Since 2012, millennials have been the pioneers of cannabis recreational adult use. This is extremely important not only to change society's perception of marijuana but also to contribute to the evolution of the cannabis industry. Currently, there are about 72 million millennials in the United...

New Frontier Data, entered into a broad data partnership with Treez. The partnership provides new solutions designed to bring speed, accuracy and transparency to cannabis retail, brand and product performance. Leveraging unique, aggregate access to Treez’s anonymized retail data, New Frontier...

New Frontier Data in partnership with FTI Consulting, released its annual market update, the 2022 U.S. Cannabis Report: Industry Projections & Trends. The report projects annual U.S. legal cannabis sales to exceed $57 billion by 2030 (a CAGR of 14%) in current legal states, and if the 18...

Acronyms like THC and CBD aren't enough to create a brand, New Frontier Data COO Gary Allen said Tuesday at the Benzinga Cannabis Capital Conference in Chicago. Brands must go further in their marketing and brand development, he said in a keynote.  "We have to do some things in...