New Frontier Data

"Ever since the DEA clarified that cannabis seeds are federally legal, we knew it was time to come to the U.S.," says Nick Avé, general manager at Zamnesia, during an exclusive interview at MJBizCon in Las Vegas. For the pioneering European smart shop, this decision marked a significant milestone...

Green Wednesday,to be celebrated next week on November 27, has become the cannabis industry's answer to Black Friday. This annual shopping event, known for its surge in sales, offers a critical opportunity for retailers to optimize their shelves based on insights into consumer behavior. According...

Cannabis consumption provides medicinal benefits, even when deemed recreational. Whether for pain, stress, anxiety or sleep, consumers' motivations often overlap across both categories. Recent research from New Frontier Data looks at how these motivations blur traditional distinctions between...

As edibles rise in popularity across the cannabis industry, gummies have emerged as the preferred product for most consumers. In 2023, 84% of cannabis consumers favored gummies, up from 45% in 2022. This growing demand has led several brands to dominate the edibles market, with...

While some 12,580 legal weed shops have sprouted across 42 U.S. states, a surprising truth lurks beneath this surface of retail green: the illicit cannabis market continues to reign supreme. Despite the artfully displayed products and helpful budtenders at the cool legal dispensaries, it seems a...

In an exclusive Benzinga interview, Otha Smith III, CEO and founder of Tetragram, takes us through his transformative journey from occasional cannabis use since the age of fifteen to pioneering the first-of-its-kind consumer data analytics company following Maryland's legalization of...

Gone are the days when cannabis was shrouded in secrecy and whispered about behind closed doors. Currently, marijuana users comprise a significant and influential segment of the market, marking a remarkable shift in societal perception and acceptance of this plant. "With 42% of U.S....

New Frontier Data, a provider of cannabis data and business intelligence, has announced its support of the Cannabis Marketing Association’s (CMA) fourth annual Cannabis Marketing Summit, June 21-23, 2023 in Denver, CO. "A Bronze Sponsor in 2022, New Frontier Data became the exclusive...

Cannabis edibles are becoming an increasingly popular alternative to smoking, even though the latter has long been the go-to option for many cannasseurs. Amanda Reiman, chief knowledge officer at New Frontier Data, told Green Market Report there has been a noticeable upsurge over the last year...

New Frontier Data and Treez, announced a new partnership providing Treez POS customers enhanced data insights for new customer acquisition through the addition of New Frontier Data's tools, including Equio, Retail Suite and NXTeck product lines. “Partnering with New Frontier Data provides...

New Frontier Data and Hearst announced a new partnership to offer an all-in-one marketing and customer acquisition solution for the cannabis industry. The collaboration combines Hearst's extensive online and offline publishing capabilities with NXTeck's precise cannabis audience targeting....

New Hampshire Lawmakers Will Again Consider Marijuana Legalization  House members will tackle the issue of recreational cannabis later this year after the chamber's Commerce and Consumer Affairs Committee took no action on a new amendment from Chairman John Hunt (R) at a meeting on Tuesday...

This article was originally published by the National Organization for the Reform of Marijuana Laws (NORML) and appears here with permission. Most consumers residing in jurisdictions in the United States where the adult use of cannabis is legal report obtaining their marijuana primarily from...

Gone are the days when cannabis was considered a taboo subject in U.S. society, well almost. The perception of cannabis has drastically changed in recent years, as revealed by a new study titled "Cannabis Consumers in America 2023: Part 1" by New Frontier Data. "Cannabis consumers...

The ideal way to identify how and why consumers buy cannabis is through market research, several marketing experts said during a panel discussion hosted by Progress Partners EIR Director Jessica Straw at the 2023 Benzinga Cannabis Capital Conference in Miami. Trulieve Cannabis Corp.'s (CSE:...