Influencer marketing

Editor’s note: this article was updated to correct an error in a quote and to reflect the current relationship of the interviewee with Canna Cribs. The company name 454 Bags was also corrected. Grow World, under the visionary leadership of Canna Cribs creator Nick Morin, is at the forefront...

In the latest episode of Cannabis Insider, Sarah Saffari, the founder of Influencer Nexus, the first-ever influencer marketing agency founded by influencers, discusses the complexities of influencer marketing within the cannabis industry. Safari’s insights reveal the challenges and...

Tech billionaire and Dogecoin (CRYPTO: DOGE) advocate Elon Musk made a joke about a fee for visiting Twitter headquarters, which he suggested should be paid in DOGE. Responding to a user who expressed interest in visiting the social media company's head office, Musk quipped that it would "...

This article was originally published on Grand Cardone TV and appears here with permission. Is influencer marketing effective? More and more companies are starting to think so. Recently, I was going over the 2021 Benchmark report about the state of influencer marketing. It reported that 59% of...

This article was originally published on NisonCo, and appears here with permission.   Brands are constantly pushing the boundaries to come up with approaches to reach their customer base in fresh and inspired ways. Some are crafting complex email marketing strategies while others are diving...

MATTIO Communications, one of the longest-running and largest cannabis marketing services firms in the world, announced on Monday that it has launched a full-service influencer marketing firm under the name Confluence Agency. Since influencer marketing is an important aspect in the creation of...

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Because content can take many forms – blog post, video, eBook, Tweet, infographic, advertisement, to name a few – the content...

Time to get your followers up. Social media influencer marketing has emerged as a crucial advertising strategy for companies to create credible visibility of products through trusted third-party tastemakers. Facebook Inc (NASDAQ: FB)'s Instagram has become the go to platform for companies to...