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Nostalgia For 1990s Fashion A Boon For Smaller Sneaker Brands
Wednesday, July 25, 2018 - 8:50am | 517Retro apparel and footwear trends continue to be a source of strength for large apparel brands, but the market's appetite for vintage styles has also given rise to several nostalgia brands that were once nearly forgotten. Brands like Iconix Brand Group Inc (NASDAQ: ICON)-owned Pony, K-Swiss...
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Micro-Influencers: A Growing Component Of Apparel Brand Strategy
Monday, July 9, 2018 - 4:36pm | 818Celebrity endorsements aren't what they used to be. The reliance of athletic brands on signing the biggest stars in their respective sports in hopes that they will in turn help push product has become a broken marketing model. Just ask Nike Inc (NYSE: NKE), which has arguably the greatest...