Rosie Mattio

“We’ve accepted mommy-wine culture; why can’t we do the same with cannabis?” says Rosie Mattio, the woman behind North America's largest cannabis PR firm. “As a high-functioning entrepreneur and mom to four daughters, I [proudly show up at my daughters’...

Rosie Mattio, founder and CEO of Mattio Communications, and Jason Erkes, chief communications officer at Cresco Labs (OTC:CRLBF), both agreed that throughout their many years in public affairs and communications, they'd never seen anything quite like Florida's cannabis legalization campaign in...

U.S. regulators are currently making decisions on behalf of the cannabis industry, such as reclassifying it from a Schedule I to a Schedule III controlled substance. The move certainly bodes well for the overall industry, but there's just one problem, according to Christine De La Rosa of The...

Brands are "easy to make, they're like children," but are "really hard to grow up to mature adults," Christine Smith CEO and founder of Grön, told the crowd at Benzinga Cannabis Capital Conference earlier this month in Miami Beach, Florida. Smith joined three other...

MATTIO Communications launched MATTIO+FIORE Media, a new cannabis-focused paid media and performance marketing agency. Led by MATTIO Communications CEO Rosie Mattio and Madison Fiore, the subsidiary will focus on growth strategy, media buying, email and SMS marketing, creative and campaign...

In celebration of International Women's Day and to kick off Women’s History Month, Higher Standards in partnership with Flower by Edie Parker, hosted a "Women In Weed" panel discussion at Higher Standards Chelsea Market in New York City.  "The panel of...

This Sunday, Nov. 7, marks the 50th running of the New York City Marathon, the largest in the world. Some 33,000 runners from around the nation and around the globe will step off in waves from various spots around the city at 8:00 am. Though the number of participants this year was limited to...

Women hold only 8% of CEO roles in the cannabis industry. That's according to the white paper from The Arcview Group's investor network and the National Cannabis Industry Association. Women like Lori Glauser, CEO and co-founder of  Evio Inc. (OTCPK:EVIO), are fighting to drive change....

Despite nationwide advances in the legalization movement, cannabis is still not fully accepted among many demographics. One group that has often shown an understandable resistance to the advance of marijuana in society is the one composed of mothers: What if my kid gets their hands on pot? What if...

This article by Cynthia Salarizadeh was originally published on Green Market Report, and shared exclusively with Benzinga Cannabis. As journalists, brand owners and industry professionals, daily we must interact and engage with communication specialists to accomplish a myriad of goals. Like...

With a focus on consumer-facing cannabis brands, Pioneer Intelligence helps industry stakeholders better understand how marketing and communications strategies resonate with audiences. The firm leverages a rich data set, taking in 28,000 data points each week, to benchmark performance through three...

B2B and B2C educational seminars, interactive activations and networking at Hyatt Centric Brickell Miami FORT LAUDERDALE, Fla.-- The Fourth Annual Cannabis LAB (CLAB) Conference & Expo is set for October 28-29 at the Hyatt Centric Brickell Miami. Based on the organization’s three pillars...

Earlier this month, the French multinational advertising and public relations giant Havas announced the release of its cannabis division: Havas ECS. The company, which is majority-owned by Vivendi SA (OTC: VIVEF) (OTC: VIVHY), announced it would open offices in New York and New Jersey...

By Liz Connors, Director of Analytics for Headset. Once a year, children have a chance to really pamper the parents. I’m not talking about candles for mom and a tie for dad. Oh no, kids. You gotta up your game these days. And in states where cannabis is finally legal, your Mother’s Day...