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Eddy Cue Praises 'Severance' For Breaking Through The Noise Globally, Says Apple TV+ Isn't Going To Throw 20 Shows On The Wall Hoping One Will Stick
Monday, March 10, 2025 - 1:53am | 730On Sunday, Apple Inc.'s (NASDAQ:AAPL) services chief Eddy Cue shared insights into Apple TV+'s selective content strategy while praising the global success of “Severance," calling it one of the most culturally impactful shows of recent years. What Happened: During a panel at the SXSW festival...
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Apple Stock Set For Streaming Lift? 'Severance' Breaks Record After X Ads, Tim Cook Promo
Thursday, February 20, 2025 - 12:18pm | 905Apple Inc (NASDAQ:AAPL) may have one of the biggest hit series currently airing as the company competes in the massive streaming market. Here's a look at what record "Severance" broke and how the company's marketing efforts may have helped. What Happened: Apple is one of the smaller players when it...
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Apple Is Back With Ads On X After Halting Platform Spending In 2023 Over Elon Musk's Posts
Thursday, February 13, 2025 - 1:16pm | 637Technology giant Apple Inc (NASDAQ:AAPL) has returned to running advertisements on social media platform X, a move that comes 15 months after the company paused spending on the platform. What Happened: Apple was one of several companies that paused or halted spending on X after Elon Musk, owner of...
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State Farm Pulls Super Bowl Ad, AppleTV+ Campaign After California Fires To Focus On 'Safety Of Our Customers'
Thursday, January 16, 2025 - 4:27pm | 783The California wildfires and the aftermath have one insurance company saying no to a pricey Super Bowl LIX commercial. What Happened: Anyone who has watched NFL games over the past several years is likely familiar with State Farm commercials, which have featured NFL players, coaches and actor...
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Elon Musk's X Agrees To Discuss Settlement Over Severance Pay Claims With Former Twitter Employees
Friday, September 15, 2023 - 4:31am | 417Elon Musk‘s X Corp. is set to negotiate a possible settlement over the claims made by thousands of former Twitter employees (now known as X) who allege they were denied severance pay, Bloomberg News reported. A memo by Shannon Liss-Riordan, the lawyer representing the former employees,...